The role & importance of media in children’s everyday lives

A wide variety of media are part of the everyday world of children in many ways and play an important role in age-specific development tasks. Two media in particular namely television and computer games play a prominent role.

In their free time, children and young people play computer games with their friends, discuss the latest movies, and listen to music together. Computers and the Internet are no longer uncommon in households with children.

Due to the abundance and diversity of media that play a role in the growing up of children, childhood can now also be understood as media childhood. Everyday communication and everyday conditions are so permeated by media today that they genuinely contribute to the construction of the social world. In addition to television – today’s leading medium in childhood – computer games in particular play an important role.

Media use by children

When considering media use with regard to the development of children, their families are most significant, because this is where the first media experience is gained. The child not only experiences first emotional and social contacts here but also learns how to use the media, although friends of the same age also play a major role. Nowadays children grow up in a domestic environment that has immense media equipment compared to not so long ago. In addition, the media have become reliable companions in children every day.

Scientific studies observe media use today in connection with the individual living environment. The media are no longer seen only as a means of manipulation but as a means of satisfying different needs. Media consumption is understood as an active, reality-processing action that has a social origin and is therefore learned. Media use takes place in social situations and represents a form of today’s social action.


Leading medium television

Children’s television can still be seen as the leading medium from various angles. Children’s television can be understood in terms of the medium; accordingly, it would be the programs conceived and broadcast as children’s programs. Children’s television from the perspective of parents and educators, in turn, means programs suitable for children. However, children also watch programs that are not designed for them.


Media in Children’s Daily Life

Not only televisions and mobile phones have meanwhile achieved full media coverage of the children’s rooms when they grow up, computers or laptops are also available now. Children have easy access to