And so it seems that coffee and newspaper goes well in the morning. If you are one of the busy people who leave the house in the morning and pick coffee at the closest coffee shop, you want to pick the morning paper too. For the non-heavy breakfaster, you may want to savor your coffee, or even make your own coffee with the best brewing machine. Check out Leascoffee for the best coffee maker reviews.
For consumers, breakfast is not just any meal but also fulfills an important function. 56 percent of “heavy breakfasters” consider breakfast during the week as an important time off and rest before the (work) day starts. 58 percent of the readers of the regional daily newspaper says so. Breakfast is on average between 7 a.m. and 9 a.m. during the week, and the peak is between 9 a.m. and 11 a.m. on weekends.
The majority of “heavy breakfasters” eat the first meal of the day – during the week and at the weekend – in their own four walls (87 percent), while on weekdays, many have breakfast alternatively at work or on the go (25 and 6 percent). This is also why heavy breakfasters usually eat alone (61 percent). Readers of regional daily newspapers have breakfast even more frequently at home on weekdays (91 percent) and also in society (51 percent).
Slight differences in breakfast habits can be seen between the sexes. 81 percent of men have breakfast before 9:00 am, and 77 percent of women. However, women drop the breakfast spoon faster: for 24 percent, breakfast ends after less than ten minutes, for men only 20 percent state this. Younger age groups turn out to be breakfast hectic, more than a third of 14 to 29-year-olds eat their breakfast in less than ten minutes. Basically, the majority of breakfasters only take 10 to 30 minutes during the week for the first meal of the day.
The breakfast classics: coffee, bread, butter and cheese
Whether north or south: The “Big 5” on the breakfast table are bread and baguette (57 percent), butter or margarine (52 percent), cheese cold cuts (45), sweet spreads such as jam, honey, nut nougat Cream, etc. (42 percent) and bread rolls (37 percent). However: 30 percent of heavy breakfasters are curious and try new breakfast products every now and then. Even 40 percent of the readers of the regional daily newspaper is open to new things on the breakfast table.
The trend is towards a healthier breakfast
Overall, the trend is towards a healthier breakfast. In the Score Media study, 61 percent of breakfasters stated that they now pay more attention to a balanced diet. The same proportion states that breakfast is now healthier and 48 percent pay more attention to the sugar content in products. 17 percent use lactose-free products more often.
The newspaper is part of breakfast
The media usage habits of the heavy breakfasters are also interesting: 46 percent also listen to the radio during the week, 38 percent go online to check the news, 23 percent each read a daily newspaper, or watch TV. For the regional newspaper readers, the morning meal is closely linked to reading the daily newspaper (48 percent).