Professional perspective: In our view, the media professions and the writing one does for them are inseparable. That’s why we wrote this book from a professional’s standpoint. In our experience, the media writing class is a gateway course in which students explore potential media careers for the first time. Hopefully, they’ll grow interested in one of those careers. Each chapter begins with a profile on a leading media professional, followed by an overview of the profession, employment trends, job duties, and personal qualities of successful practitioners. Chapters are infused with professionals’ real-world experiences, ideas, and tips for success.


The fundamentals: The basic writing principles of good journalism, public relations, and advertising endure. You will find them alive and well in this textbook. We drive home the tried-and-true principles behind the First Amendment. We offer ample coverage of Associated Press style, grammar basics, reporting and interviewing, lead writing, and media law and ethics. Throughout the text, we make the point that in today’s digital media environment, these media writing fundamentals have grown more important than ever.


Equal treatment of news writing and persuasive writing: Graduates working in today’s converged media environment are likely to hold a variety of positions throughout their careers. At various points, they may be called upon to produce news stories, public relations pieces, or advertisements for clients and employers. Most students in a media writing class have not yet landed firmly on a career choice, and they need exposure to both types of writing. This text shows students the difference between news writing and persuasive writing and demonstrates strategy-based techniques for each.